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Apple Intelligence Al-opening possibilities

The Apple iPhone 16 Pro Max is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done. With privacy protections, it gives you peace of mind that no one else can access your data not even Apple.

Boost your productivity

Just hit record in the Notes or Phone app to capture audio recordings and transcripts. The Apple Intelligence generates summaries of your transcripts, so you can get the more important info at a glance.

Express yourself visually

The Image Playground app lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration and sketch.

Take total Camera Control

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot - just how you like it.

Cinemasterful

The Apple iPhone 16 Pro Max takes video capture to a whole new level with 4K 120 fps Dolby Vision - a stunning resolution and frame rate. Enabled by the 48MP Fusion camera with second-generation quad-pixel sensor, the Apple iPhone 16 Pro Max lets you record 4K 120 fps Dolby Vision in video mode or slow-motion. And now you can adjust the playback speed after capture in the Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.

High-quality video in a smartphone

The Apple iPhone 16 Pro Max also provides a good audio perform­ance with four studio-quality microphones for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. Spatial Audio capture makes your videos sound more immersive when listening with Apple AirPods. And thanks to wind noise reduction, the audio quality is even clearer.

Audio Mix. Make your voice heard

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound Or just focus on the voices that are in frame Simply select the mix and adjust intensity to get the sound you want after video capture.

48MP Ultra Wide camera

The Apple iPhone 16 Pro Max adds a second 48MP camera to the Pro camera system. The 48MP Ultra Wide camera has a more quad-pixel sensor for high-resolution 48MP ProRAW and HEIF photos with autofocus. More zoom? Boom. Now you can shoot in 120mm with the 5x Telephoto camera on both Pro models and get sharper close-ups from further away. With multiple framing options, it's like having seven pro lenses in your pocket, everywhere you go.

Choose your Photographic Style. Change it up. Change it back

Photo­graphic Styles gives you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, at any time.

Lock in your look

Apple created styles that let you dial in your exact desired look with skin-tone rendering and set it across your photos.

Align with your aesthetic

Apple improved image pipeline also enables more creative styles, which allow you to customise the different moods of a photo through colour.

Make the most of your megapixels

Personalise every style even more with the Great control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach.

Personalise your Home Screen

Tint your icons with any colour. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information - it's your call.

Choose your controls

Swap out your Lock Screen controls for ones you use more often. Or you can assign a control to the Action button.

Find your favourite shots faster

ln the Photos app, your Collections are automatically organised by topic, like People and Pets.

Get expressive with text

Add playful, animated effects to any word, phrase or emoji in iMessage - many of which are automatically suggested as you type.

In an emergency, iPhone has your back

When you don't have mobile service or Wi-Fi, the Apple iPhone 16 Pro Max can connect you to a satellite, so you can get the urgent help you need.